Vogue's Online Shopping Night, starts today at 5 -11pm AEST. This will be Australia’s biggest virtual shopping event. Hundreds of labels will be have special offers just for the night. You can view here for a full list of brands involved.
Tonight, tune in and connect to the VOSN Hub ( Sydney’s Sheraton on the Park hotel) - http://www.facebook.com/VogueAustralia where they wll bring you live interviews and chats with VIP guests including Jennifer Hawkins and one of my favourite girls, Ruby Rose! Make sure you also follow Vogue Australia's twitter as well for their latest updates!
I asked a few questions to Vogue Australia's new appointed online editor, Felicity Loughrey, who replaced Damien Woolnough (now fashion editor at The Australian). Felicity has been working closely with Vogue editor-in-chief Kirstie Clements, including Vogue's Online Shopping Night, and has already created the first Vogue Australia's Tumblr - here. Definitely expect some major developments over all their digital platforms.
BOY MOMENTS Interview with Felicity Loughrey, Editor, Vogue.com.au
1. How did you come up with the idea/concept of Vogue's Online Shopping Night?
FL: It’s a natural extension of Fashion’s Night Out. We’ve taken online shopping and given you the perfect reason to get together with friends, kick off your heels and spoil yourself as Vogue brings you the best that e-commerce has to offer.
2. Do you think it would generate more sales since it is online?
FL: We have hundreds of local and international brands participating. They have all created amazing special offers for the night. We have really high hopes for the event.
3. What is it you think the online media gives that is important to the fashion industry?
FL: There is so much inspiration to be found online. I think blogs, tumblrs and sites like Polyvore and Pinterest are a way for people in the fashion industry and outside the industry to explore and define personal style.
For local designers the internet allows them to sell their wares to far-flung places thanks to PayPal.
4. What are some special offers that VOSN will give that normal shopping or online shopping won't give?
FL: There are so many offers. We have hundred of brands with special deals. You can read them here: http://www.vogue.com.au/extra/fashion+s+night+in+retailers,95
Some highlights – Net-a-porter has free shipping and the chance to win a £5000 shopping spree ( Click here! ) . Gail Elliott’s Little Joe has 20% off tonight only. And L’Occitane has great gift sets to giveaway if you spend over $80.