ERMENEGILDO ZEGNA | SYDNEY FLAGSHIP STORE LAUNCH EVENT | AUSTRALIA



    As you know from my previous post, I have been working with Ermenegildo Zegna in a number of ways. One of these was helping and instrumenting the launch event of the Ermenegildo Zegna Sydney Flagship Store, including assisting, styling the models looks. It's great working with such a luxury menswear brand seeing the process of quality suits tailored to the male form. The models were great and the casted models from eMg and London Mgt Group represented the brand well. Although I was working the run of the night, the social media and twitterholic me snapped some coverage for you guys! So much so, the Official Zegna Twitter asked everyone to follow me for live updates. Crazy! haha

    The event was on Thursday night and a member of Zegna and President of the company Paolo Zegna launched the store. The renowned Italian fashion house has always had a good relationship with Australia, being one of the largest buyers of Australian superfine wool. On the night, I had a chat to one of the Australian farmers who produce superfine wool, and it was fascinating to hear the process and his stories. The night before, they held their 48th Edition of the Wool Awards.

    The canapes were catered by Aria Restaurant and edited by Chef Matt Moran. Each one was carefully thought through and were incredibly tasty and full of flavour. A favourite of mine was the dessert, Raspberry and Pistachio tart with gold leaf. Food is always important at events. It's definitely one thing I remember at a successful function.

    I made a little BEHIND THE SCENES video with my new FlipVideo Cam (given by Sunglass Hut lunch) and also a video of Paolo Zegna giving a short speech below.
    CHECK OUT MORE PHOTOS AT THE BOY MOMENTS FACEBOOK PAGE - HERE























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